Banana Republic Factory Email Marketing

Explored new strategies for the rebranding of Banana Republic Factory. Collaborated with cross-functional business partners to elevate emails by moving away from stacking promotional offers and develop more concise editorial story-telling. Curated photography selections to encourage more straight-forward marketing messages.

  • Dean Quigley, Creative Director

    Ying Ceazan, Assoc. Creative Director

    Diana Tran, Sr. Designer

    Michelle Ortiz, Designer

    Anna Lei, Copywriter

Campaign

Using romantic photography and design elements to achieve an elevated editorial magazine’s look & feel. Selling the lifestyle behind the Banana Republic brand vs. specific products.

Editorial

Repurposing site product photography to create editorial story-telling emails.

Promotional

Designed to prominently display and draw customer attention to promotional offer—content below the fold supports main promotional offer to drive sales.